WHAT’S IN A NAME?
The literal meaning of “eureka” is ‘I’ve found it.’ It has become part of daily vernacular, synonymous with making breakthroughs in life since the Greek mathematician and inventor Archimedes shouting “Eureka, eureka”, upon making a great discovery.
The word “nova” describes the sudden brightening of a star. Together, these two classic words represent what our brand is all about.
New stars, ready to shine.